East LA
I learned that early, growing up in East LA from 1985 to 1999. Five of us: Dad, Mom, sister, brother, me, packed into a small two-bedroom apartment that my dad somehow converted into three bedrooms. We were just scraping by. One parent worked low-wage jobs while the other studied. Rent and food stretched us thin. Gangs, drugs, and guns were all around. I remember when my parents just couldn't break the cycle of living paycheck to paycheck, and eventually unable to afford our apartment, we squeezed in with my great-grandparents’ next to the projects. And when I say “next to,” I mean literally. The only thing separating us was a short brick wall and a chain-link fence.
My parents never told us we were poor, but I lived it. What they couldn’t give us in money, they gave us in grit, values, and an unshakeable work ethic. They taught me about responsibility, discipline, and the importance of pushing forward, even when there’s almost nothing to spare.
Looking back, I understand them more clearly. They both grew up with very little, and they worked unbelievably hard to give us the things they never had. They did the best they could with the knowledge, tools, and life experience they had at the time.
Around fourth grade, my Dad, my sister, and I started mowing lawns, trimming hedges, turning dirt, doing anything the neighbors would pay for. I learned fast: money doesn’t fall in your lap. You earn it with blood, sweat, and tears, literally.
I’ll never forget 1995, I was 10. My Dad took us to Bank of America to open our first accounts. I got my FIRST Versatel card, aka ATM card. I felt a rush I’d never felt before, it was like I had superpowers. I still have that card with my little elementary signature on the back. I keep it as a reminder of where I started, where I’ve been, and where I’m going.
Corporate America
The second I turned 16, I was applying for jobs everywhere I could. Landed my first one as a courtesy clerk at Safeway in the Bay Area. At 16, I had joined the Union workforce, and had no idea what was in store for the next 20 years of my life dedicated to this company. All I knew at that age was I was going to put everything I had learned as a kid, to work. I set out to be the best damn courtesy clerk they’d ever seen.
Over the years I climbed the ranks. Always giving 100% (and then some). Only to realize, in the corporate world, hard work doesn’t always get rewarded. I witnessed totally unqualified people being promoted. No matter what I did to earn promotions, I was getting passed up, even though I was giving this company my literal blood, sweat, and tears.
At the peak of my career, I watched good, honest, hardworking people bend over backward for pennies while top executives made millions. I can't tell you how many times I begged HR for raises for my employees, but couldn't get them more than $0.30 more per hour due to Union rules. There was nothing I could do, except give them my own money. I started paying for their gas, groceries, even when there was almost nothing to spare. It killed me to hear their stories knowing how much money this corporation was making.
For almost 20 years I was trapped in that system. Working 60–80 hour weeks, doing 2–3 hour commutes there and back. At this point in my life, I was no longer living, I was a corporate puppet.
The Accident
Then, at 35, a car literally hit me on my way to work.
I was an hour into my 2 hour commute to work around 4:30 in the morning when a drunk driver hit me, twice, on the freeway. He hit my back bumper on the right side, sending me sideways down the highway, all I remember is looking at the oncoming semi-truck, thinking, this is it, this is how I die... and BAM! I was struck again, still going 70 miles per hour, I was pushed off the road, and a barbed wire fence brought me to a complete stop. After this accident, I was laid up for over a year and a half, and couldn't do all the physical activities I loved. My life was about to be consumed with physical therapy several times a week, and procedure after procedure. But what would I do with all of my free time? Because of my accident, I was finally free to think, free to learn.
The Awakening
And this is how I ended up attending YouTube University. Although I had already gone to a 4-year college and earned my Bachelor of Science in Business Administration, I now had time to learn about anything and everything I wanted. No papers to write, no tests to take, no professors lecturing me, no corporate Big-Wigs breathing down my neck, no commute, I owned every minute of my time. Don't get me wrong, it was a difficult transition. Going from having no time to having all the time in the world, made me feel uneasy, even guilty, it was like I had Workforce PTSD. This is the world we are all conditioned to live in, if you're not working, you're not doing enough. And working for someone, making them money so they could pay you a small portion of what you help them make, is the only way to do that.
And then I found something on YouTube University that took over my entire being, something I didn’t even know existed. The Universe put DOGE in front of me. At the time, I didn’t know what Dogecoin was or why people were talking about it, but something pulled me in. Dogecoin (DOGE), a lighthearted meme coin, became my accidental gateway into an entirely new world. I took a risk on it, and it paid off in a way I never expected. More importantly, it opened a door. The deeper I went, the clearer it became that Bitcoin was the real story. That moment flipped a switch in me, and I went all in, spending every free second, minute, hour, day learning about Bitcoin, cryptocurrencies, blockchain technology, and the entire financial system I never knew existed. I have to note, that in my corporate career, I was managing hundreds of millions of dollars every quarter, so not knowing about this entire financial system was mind-boggling. I was ready to give something new my blood, sweat, and tears.
My family, friends, people all around me were suffering financially, but here I was finally understanding how money works. My experience taught me that I couldn’t keep my discoveries to myself, I was not taking all of this to the grave. I could finally do what I had tried to do during my career in corporate America: help people, change lives. Everyone deserves a chance to live freely, and take back their time. Time is our most valuable asset, it's the one thing we could never get back... Money comes and goes... Time is a constant.
Life is a never-ending learning journey and what works today may not work tomorrow, but with the right mindset and the proper tools, we can set ourselves up for success even when the world takes a turn for the worst. I've spent years studying, researching, building, reading books, paying big bucks for one-on-ones with the biggest names in this space. I even had to get special computer glasses because my retinas were burning into my skull.
Countless times I've looked over at the clock, it’s 5am and I asked myself, "What the heck am I doing?" And finally, I have the answer. I'm here for all of you to learn what took me years, in a small fraction of the time. Why? Because we all get one shot at this life. Our time is valuable and it shouldn't be wasted on meaningless things, and especially not on financial worries. So, together, let's get after it, so you can take back your time.
Why
I want to inspire people to reach for the moon (and the stars, as cheesy as this sounds) and accomplish the dreams they once only dared to imagine. Teach them how to get out of their own way, lead with gratitude, and watch their life expand. Anything is possible, we make the impossible possible.
You don’t have to get hit by a car to wake up. This blueprint is the shortcut, the missing piece to the puzzle.
We get one life, we should do something we love, find our passion and go for it, so here we are.
was born from a life changing moment – that accident didn’t break me. It freed me.
From a kid mowing lawns in East LA, to someone who finally controls their time, their money, their life. I am a Bitcoin addict. Once it clicks and gets into your bloodstream, you will understand.
Founder,